Covid-19: The Good, The Bad, and The Ugly
Adrienne Kloecker • December 15, 2020
The Effects of Covid-19 on the Funeral Industry
When the country was shut down in March, Funeral Directors were clearly essential workers. Yes, we may have been deemed “essential”, but our industry will forever be changed because of this pandemic. In that moment, traditional funerals were taken away from us, church services were taken away from us, family gatherings were taken away from us, families were stripped of giving their loved ones the funeral they deserved.
At the beginning, I knew that funerals would be affected in a couple different ways. Some families would start to use Covid-19 to avoid having a public funeral for their loved one. Others would turn to direct cremation without having any services. Some would have direct burials without any type of funeral. All of these options are understandable given the circumstances and wanting to be as safe as possible. But most people, while not being allowed to have a public funeral, would realize how important and necessary the funeral is when it comes to the grieving process.
Let's start with The Ugly. I can say from personal experience that seeing is believing. When a family decides to have direct cremation with no viewing or visiting hours beforehand, it is hard to believe that the person is actually gone. I truly believe that the experience of seeing your loved one, not in the hospital bed, not in the hospital gown, but in their normal wear and looking natural (if you choose Kloecker Funeral Home), it will bring you to terms with the death. This experience starts the grieving process. Unfortunately, Covid-19 has pushed people away from this option. So many family members live out of town and Covid-19 has prohibited some people from traveling. When the majority of family members won’t be able to make the funeral, many families do not see a need for a funeral at all.
Moving on to The Ugly. This past May, my Aunt Connie passed away from a sudden brain aneurism. She spent almost a month in a coma as we prayed for a miracle from afar. She was in a hospital in Virginia and I wasn’t able to go visit her during those weeks leading up to her death. I knew that I had to see her laying in the casket in order to come to terms with the loss. It was one of the most difficult experiences of my life trying to juggle my responsibilities as a funeral director but also grieving one of my favorite Aunts. On top of it all, this happened during this pandemic. My family knows the value of a funeral and although the visiting hours were private, our family was able to gather and hold a Catholic Funeral Mass for Aunt Connie. I cannot say it enough, I will always preach about being able to have that final goodbye. When families do not have that opportunity or they decide to go without, it makes the grieving process much harder.
Although Covid-19 has been detrimental to many different industries, it is important to find The Good in every situation. Covid-19 has really pushed our industry in technology, whether some funeral directors like it or not. Family members not being able to travel and attend the funeral services has brought about live-streaming. Before Covid-19, it was rare and almost a little weird if people were FaceTiming or Zooming or Facebook live-streaming the funeral. Now it is the new norm. The families that we have served since March have been very creative when it comes to technology. In March, we had a family whose Pastor had health issues and did not want to go out in public. I ended up putting him on speaker through the phone in order to give the service (it was last minute and definitely could have been handled differently, but it worked). In July, a daughter of the deceased could not travel to her mother’s funeral. She pre-recorded a reading and her eulogy, and it was played over the speaker during the service. That same family held the funeral outdoors in the grass area of the church, a great solution to social distancing while taking advantage of some good Erie summer weather. The picture above was taken at that outdoor funeral.
Another positive outcome from this pandemic is how our funeral director community is handling the circumstance. The Erie Crawford County Funeral Directors Association met several times over the course of the pandemic to share ideas and help each other through this process. It was great to see all of us working together to figure out the best ways to serve our families while staying safe.
Many aspects of the funeral industry have changed over the course of these nine months, some good, some bad, and some ugly. As I look back, we have already found new ways to make funerals more accessible to family and friends, and it shows that there is still value left in the funeral. I hope that we can continue to bring that value to our families and future families that we serve.
God Bless and Stay Safe,
Adrienne Kloecker-Kalivoda
Bringing a New Face to the Funeral Business

Why You Should Call Three Funeral Homes Before Making a Decision When someone dies, most families are faced with making a lot of decisions in a very short amount of time. Who do we call? Burial or cremation? Do we have a viewing? What does everything cost? What would Mom or Dad have wanted? In the middle of grief, it can feel like you need to make a decision immediately. But unless circumstances require otherwise, you have the right to slow down, ask questions, and make an informed decision. One piece of advice I often give families is simple: Call three funeral homes before deciding who you are going to use. Even if you think you already know which funeral home you will choose, those three phone calls can give you valuable information and, more importantly, confidence in your decision. 1. Funeral Home Prices Can Vary Funeral homes are required to provide pricing information, but prices can vary considerably from one funeral home to another. When you call, don't just ask, "How much is a funeral?" Explain what you're considering. Are you looking for direct cremation? A viewing followed by cremation? A traditional funeral with burial? A memorial service? Ask what is included in the price and what additional expenses you should expect. The lowest number you hear isn't necessarily the best value, and the highest price doesn't necessarily mean you're receiving the best service. The goal is to understand what you are paying for and what you are receiving. 2. You Get a Feel for How the Funeral Home Communicates Pay attention to how you are treated during that first phone call. Were your questions answered clearly? Did you feel rushed? Did the person take time to explain your options? Did you feel like you were talking to someone who genuinely cared about what your family was going through? A funeral home is going to be guiding you through some very difficult days. Communication matters. If you don't feel comfortable asking questions during the first phone call, you may not feel comfortable asking them later either. 3. Not Every Funeral Home Offers the Same Options Families are sometimes surprised to learn how differently funeral homes operate. One funeral home may have its own crematory while another uses a third-party crematory. Some funeral homes may offer more flexibility with visitation, personalization, religious services, celebrants, or cremation options. Ask questions such as: Where will my loved one be cared for? Who will be taking care of them? If cremation is chosen, where does the cremation take place? What options do we have for a viewing or service? You aren't being difficult by asking these questions. You are trusting someone with a person you love. You deserve to understand what happens next. 4. Comparing Funeral Homes Isn't Disrespectful Sometimes families feel uncomfortable calling multiple funeral homes. They worry that they're "shopping" for a funeral and that somehow feels wrong. It shouldn't. We compare options before making almost every other major financial decision in our lives. A funeral should be no different. You aren't buying a television or shopping for a car, of course. You're making an emotional and financial decision during one of the most difficult moments your family may experience. That is exactly why you should feel comfortable gathering information before making it. A good funeral director should respect that. 5. Price Shouldn't Be Your Only Question Cost matters. Families have budgets, and funeral expenses can be significant. But after calling three funeral homes, you may discover that your decision isn't based solely on price. Maybe one funeral home is a little more expensive, but you feel much more comfortable with the person who answered the phone. Maybe one explains everything more clearly. Maybe another offers something that is especially important to your family. The question isn't simply: "Who is cheapest?" A better question is: "Who do I trust to take care of my loved one and my family?" You Have a Choice One of the most important things families should understand is that you have a choice in which funeral home you call. You don't need to make that decision based solely on who your family has used before, who is closest, or whose name you recognize. Ask questions. Compare prices. Compare services. And pay attention to how you are treated. At Kloecker Funeral Home & Crematory, we believe educated families make better decisions. We would rather have you ask ten questions before choosing us than feel like you weren't given enough information to make the right decision for your family. So, when the time comes, call three funeral homes. Ask the same questions of each one. Then choose the funeral home that gives you confidence that your loved one — and your family — will be treated with dignity, honesty, and genuine care. And if one of those three calls is to us, we'll be happy to answer every question you have — whether you ultimately choose Kloecker Funeral Home or not.

It’s a moment so many of us face — one that’s heavy with emotion, worry, and love. Trust me, I've been there, it wasn't my mother but I was personally responsible for a woman. That first drive away from the nursing home is full of mixed emotions. Relief - because you finally found a place you feel comfortable leaving your loved one. Disappointed - because you feel like you have given up on them. Financially Burdened - because you know this is going to cost money. It is a hard turning point. And after the dust settles, another question quietly rises: “What happens next?” For a lot of families I talk to, this is when they begin thinking about planning ahead — not because they want to, but because they know they need to. I’ve sat at the table with sons and daughters just like you — people in their 50s, 60s, sometimes even younger — who suddenly find themselves facing decisions they never expected to make this soon. Let me walk you through what I often tell them. ⸻ You Don’t Have to Make All the Decisions Today First, take a breath. Pre-arranging a funeral isn’t about locking everything in right now. It’s about easing the burden later — for both you and your family. Making even some basic choices now — like whether your mom prefers burial or cremation, or if she wants a service — making these decisions can make a difference when the time comes. ⸻ Start With a Conversation This might sound hard, but one of the best gifts you can give your loved one is a chance to have a voice in what happens. Even if she doesn’t want to talk details, just asking “Is there anything you want when the time comes?” opens the door. You don’t have to talk about caskets or music — just values. Does she want something simple? Religious? Family-focused? You’d be surprised how many people feel relieved just to be asked. ⸻ Pre-Planning Is Flexible — and It Moves With You One of the biggest concerns I hear is: “What if we make pre-arrangements and something changes?” That’s a fair question — and the good news is, most plans are flexible. If your mom moves to another city or state, or if your family changes its mind about the details, pre-arrangements can be transferred or adjusted. The point of planning ahead isn’t to lock you in — it’s to give you options and ease, no matter where life leads. ⸻ You’re Not Alone in This If you’re reading this, chances are you’ve got a lot on your shoulders. I just want you to know: you don’t have to carry it all by yourself. When families come to me, I listen. I learn about their loved one. I answer questions with honesty and heart. I’ve been through this personally — and I bring that experience to every conversation I have. So whether you’re ready to sit down and make arrangements or you just need someone to talk through the “what-ifs,” I’m here. ⸻ Let’s make this next step a little easier, together. 📞 Feel free to call or stop in anytime. I’m happy to sit down, no pressure, and help you start the conversation — at your pace, in your time.

Happy New Year to all! 2024 marks my fourth year of providing meaningful blogs through “A New Face to the Funeral Business.” Every year I make it a goal to write more blogs than I did the year before, but usually life gets busy. For example, birthing another child and some more or less exciting obstacles get in the way. However, as I look back and see the blogs written in the past, I realize that I was prompted by an experience that I just HAD to share. I find that sharing experiences is much more meaningful than giving lessons, how to’s, and tips on funeral services. A few months ago, Francis and I had the pleasure of welcoming a group of Seminarians from St. Mark’s Seminary in Erie for a “Day in the life” and tour of the funeral home. When Fr. Renne, Associate Director of Seminarians, asked Francis and I to talk to the seminarians, my initial reaction was what on earth do you want us to talk about? The more I thought about the opportunity to sit down with future priests, the more I thought, you know what—I bet they have never heard the funeral director’s side of what makes a meaningful funeral. Of course the traditions, the symbols used during the Mass, the participation of family members during the service, etc. all play a huge role in making a meaningful funeral, but why is all of that important? What are families really looking for in a funeral service? People love to use the phrase a “Celebration of Life.” Of course that is the preferred way to say funeral—the very nature of the words make the “event” less sad. Some definitions of “Celebration of Life” describe it as a primary focus on the life that the loved one lived. Some say it’s less rooted in tradition and focuses on celebrating the life. Most people think that a Celebration of Life and a Funeral are two different events. Let’s be honest, whenever a gathering occurs and the purpose of the gathering is to remember and honor a person who passed away, that event is going to be sad. That is the point of a funeral. A funeral is a safe place to have those feelings, to cry, to mourn the death, to be with family and friends, to tell stories, to laugh, and then to cry again. It is necessary for families to have a funeral, but it does not look the same for every family, and that is okay. There are plenty of families that want visiting hours and a service at the funeral home instead of at a church. There are families who would prefer having more of a party style “Celebration of Life” at a restaurant or bar. Some want a combination of both. No matter what, there is a need to hold some sort of an event for the specific purpose of remembering the person who died. When a family goes without having any funeral, that grieving process is lengthened. When a funeral is planned, the community is made aware of the loss and they have an opportunity to come and pay their respects, or at least send a card or message to the family. If no funeral occurs, the community, friends, and even distant relatives end up “paying their respects” the first time they see the family. This makes the funeral occur in any moment, in any location, and most times becomes an awkward conversation at a grocery store. Again, without a funeral of any kind, the grieving process is prolonged. I believe that one of our strengths at Kloecker Funeral Home is that we are not sales people. We don’t have a thirty slide presentation for the family to sit through during their darkest time. We listen to the family first and foremost. Then we try to create a funeral that is meaningful to that specific family. We don’t push merchandise. We try to make this process easier for the family while giving them space to grieve in their own way. To wrap up my seminarian story, I made sure to tell the seminarians that family participation is key, listening and really putting in effort to talk to the family goes a long way, and then incorporating that information into the funeral makes a world of a difference. There are many priests, pastors, and ministers already creating beautiful funeral services in the Erie Community, but there is always room for more discussion and hearing the needs of families. God Bless, Adrienne (Kloecker) Kalivoda Bringing A New Face to the Funeral Business





